Certified Experts
Mailchimp Certified
Official Mailchimp certification across all core competencies
Data-driven lifecycle marketing that transforms one-time buyers into repeat customers who keep coming back.
Every day without lifecycle marketing is money left on the table
Nearly 70% of online shoppers worldwide add items to cart but leave without purchasing. Studies show stores using automated 3-email cart recovery sequences recapture 10-15% of this lost revenue.
Research across retail and e-commerce shows acquiring a new customer costs 5-25X more than retaining an existing one through email marketing, yet most stores allocate 80-90% of marketing budget to acquisition channels.
Analysis of thousands of Shopify and e-commerce stores shows the top 10% generate 25-30% of total revenue directly attributable to email marketing campaigns and automation. Average stores generate under 10%.
Real metrics from verified industry research and leading e-commerce platforms
Proven performance across diverse business models
Complete Lifecycle Infrastructure for B2B/B2C Hybrid Business
Established B2B/B2C business with 12-year track record, zero marketing history, and completely dormant customer database. Clientele accustomed to in-person sales only with no digital buying behavior established.
Built complete lifecycle ecosystem from ground zero including abandoned cart recovery, post-purchase nurture sequences (30/60/90/180 day cadence), lead capture flows, and weekly newsletters. Managed critical list cleanup to ensure regulatory compliance and deliverability, then systematically introduced digital touchpoints alongside existing in-person sales channel.
With a solid foundation established, we're now focused on conversion rate optimization and advanced segmentation to turn this qualified traffic into revenue. The infrastructure is built—now we're optimizing for sales.
Key Insight: Building a digital sales channel to match a 12-year in-person operation requires patience, strategic infrastructure, and understanding unique B2B relationships. Our systematic approach transformed zero digital presence into consistent traffic and engagement in 90 days.
Consistent Excellence for Established Businesses
Successful business with highly engaged audience needed strategic partner to manage email marketing operations, allowing them to focus on their core work while maintaining consistent communication with their community.
Assumed full ownership of email operations with strategic send scheduling, consistent highlights of travel/event coordination, and time-sensitive announcements. Established consistent newsletter cadence while managing real-time availability announcements and event promotions through coordinated email + paid advertising campaigns.
We continue to provide ongoing marketing management and implementation, maintaining the consistent excellence they've come to expect. We're expanding our partnership into additional administrative support to further reduce their operational burden, allowing them to focus entirely on their craft while we handle the marketing infrastructure.
Key Insight: When you have a truly engaged audience that opted in intentionally, exceptional performance isn't about tricks—it's about respecting their attention with consistent, valuable communication. Our systematic approach freed the client to focus on their craft while we managed the marketing.
Multi-Channel Lifecycle Strategy for Professional Services
Professional services industry traditionally operating on reactionary marketing approaches. Client needed proactive, systematic communication across complex multi-month relationship cycles with varying touchpoints and conversion timelines.
Designed holistic multi-channel marketing strategy encompassing email, SMS, paid advertising, social media, print, and digital campaigns. Built parallel customer journey automation managing prospects from initial inquiry through close and post-transaction nurture, with strategic touchpoints based on relationship stage and communication preferences.
With the foundation proven, we're scaling the multi-channel approach and refining attribution modeling to capture the full impact of systematic lifecycle marketing across all touchpoints.
Key Insight: In professional services with long sales cycles, lifecycle marketing isn't about immediate conversions—it's about systematic presence at every decision point. Email alone generates ~5 monthly conversions, but the integrated approach builds the brand foundation that makes those conversions possible.
You'll notice each case study includes "What's Next"—because lifecycle marketing isn't a one-time project. It's ongoing optimization, refinement, and growth. We build the foundation first, prove the value, then systematically improve performance over time. That's how partnerships work.
Client details anonymized. All metrics verified and accurate as of Q4 2025.
Strategic email automation engineered for growth
End-to-end email ecosystems from first touch to loyal advocate. Every campaign optimized for conversion and lifetime value.
Recover up to 15% of abandoned carts with intelligently timed, personalized sequences. Data meets urgency.
Seamless setup with your online store and email platform. Technical implementation handled flawlessly.
Turn one-time buyers into repeat customers. Programs that increase lifetime value and reduce churn.
Strategic customer segmentation that delivers the right message to the right person at the right time.
Transparent reporting with actionable insights. Know exactly what's working and why.
Official Mailchimp certification across all core competencies
Simple, straightforward packages designed for growth.
Email Lifecycle Essentials
Advanced Email Automation
Enterprise Optimization
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